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Research papers

General Comment (Group no. 3)

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/general-comment


Research papers

Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre

The present stage you can characterise as initial stage of research work. In our opinion it will be necessary to use stochastic processes in the analysis of brand-switching.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jurgen U. Lorenzi
November 1, 1968
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Citation

Lorenzi, J. U. (1968a, November 01). Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/contribution-of-discussion-to-the-papers-of-mr-ehrenberg-and-mr-hamre


Research papers

Operations research and marketing

In this presentation, we have tried to see the usual applications of operations research in the marketing field. This field is in quick evolution. Among the most promising uses, we can cite: - the decision theory applied to operations with technical...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Nicolas Steinberg
November 1, 1968
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Citation

Steinberg, N. (1968a, November 01). Operations research and marketing. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/operations-research-and-marketing


Research papers

Comment on session II

In Group 1 the discussion of brand switching was centred first on whether or not Markov chains were a useful concept in this area.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/comment-on-session-ii


Research papers

Comment on A. Winkler & C. Ragnitz's paper

We have mainly discussed the problem of weighting properly the variables. It is quite clear that the authors do not want to introduce any discriminating policy between the items of variables. But they consider it as a necessary refinement to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresoozi
November 1, 1968
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Citation

Quatresoozi, J. (1968a, November 01). Comment on A. Winkler & C. Ragnitz's paper. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/comment-on-a-winkler-c-ragnitz-s-paper


Research papers

Comment on G.K. Randall and J. A. Farmer's paper

We do not envisage the use of linear programming as the speaker himself says that the model is not made to find an optimum solution, but rather the exploration of the consequences of different decisions, assumptions or events. Linear programming...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on G.K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper-595


Research papers

Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers

The discussion of the contributions of B. Baldrey and K.S. Feldman and J.F. Boss consisted at first of the classification of both systems.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/comment-on-b-baldrey-k-s-feldman-and-j-f-boss-papers


Research papers

Comment on session I

Group 1 spent sometime discussing the LP Model of Profit in the paper by Randall and Farmer, and eventually decided it was precisely what it said it was.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session I. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/comment-on-session-i


Research papers

Consumer typology based on probabilistic similarity measurement

Fundamentally, consumer typologies are procedures for reducing data, Rather than work with a multiplicity of individual reactions it is preferable to use this matrix as a basis for seeking essential correlations both between variables and between...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: Andreas Winkler, Klaus Ragnitz
November 1, 1968
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Citation

Winkler and Ragnitz (1968a, November 01). Consumer typology based on probabilistic similarity measurement. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/consumer-typology-based-on-probabilistic-similarity-measurement