Abstract:
Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.
Research Reports
Report on qualitative research on Corona
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1971
Webinars
Fast track your brand tracking with dynamic, timely insights
Catalogue: Webinars 2021
Authors: Divya Shroff, Mark Muse
Company: SurveyMonkey
April 22, 2021
Research Reports
Qualitative research into Heinz new product developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1977
