Back

Giving control of your history to participants

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: De La Riva Group, AB InBev

Authors: Ángeles Rodríguez, Elisa Romo

Abstract:

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.


Ángeles Rodríguez

Author

This is a long description of some author details.

Elisa Romo

Author

This is a long description of some author details.

Videos

Firecracker

Catalogue: Latin America 2015: Carnival of Insights

Author: James Conrad

Company: KANTAR TNS Malaysia

June 15, 2015

×

Citation

Conrad, J. (2015a, June 15). Firecracker. ANA - ESOMAR. Retrieved August 19, 2022, from


https://ana.esomar.org/documents/firecracker


Webinars

Fast track your brand tracking with dynamic, timely insights

Catalogue: Webinars 2021

Authors: Divya Shroff, Mark Muse

Company: SurveyMonkey

April 22, 2021

×

Citation

Shroff and Muse (2021a, April 22). Fast track your brand tracking with dynamic, timely insights. ANA - ESOMAR. Retrieved August 19, 2022, from


https://ana.esomar.org/documents/fast-track-your-brand-tracking-with-dynamic-timely-insights


Research Reports

Qualitative research on Corona posters

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 8, 1972

×

Citation

, C. (1972a, July 08). Qualitative research on Corona posters. ANA - ESOMAR. Retrieved August 19, 2022, from


https://ana.esomar.org/documents/qualitative-research-on-corona-posters


  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Rodríguez and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved August 19, 2022, from


https://ana.esomar.org/documents/qualitative-research-on-corona-posters