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Giving control of your history to participants

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: De La Riva Group, AB InBev

Authors: Ángeles Rodríguez, Elisa Romo

Abstract:

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.


Ángeles Rodríguez

Author

This is a long description of some author details.

Elisa Romo

Author

This is a long description of some author details.

Research Reports

Report on qualitative research on Corona

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1971

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Citation

, C. (1971a, August 01). Report on qualitative research on Corona. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-corona


Webinars

Fast track your brand tracking with dynamic, timely insights

Catalogue: Webinars 2021

Authors: Divya Shroff, Mark Muse

Company: SurveyMonkey

April 22, 2021

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Citation

Shroff and Muse (2021a, April 22). Fast track your brand tracking with dynamic, timely insights. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/fast-track-your-brand-tracking-with-dynamic-timely-insights


Research Reports

Qualitative research into Heinz new product developments

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1977

×

Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


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Citation

Rodríguez and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments