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Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption


Research papers

An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
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Citation

Nino Penuela and Sotomayor (2024a, April 24). An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-uncomfortable-chat-mental-health-lgbtiq-and-market-research


Research papers

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Natura & Co (Avon), Gentedemente
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-women-think-


Videos
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Citation

Mociulsky, M. (2024a, April 24). Breaking The Mold. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/breaking-the-mold


Videos
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Citation

Garcia-Garcia, M. (2024a, April 24). Methodological Mosaic. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methodological-mosaic-12412


Videos
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Citation

Garcia-Garcia, M. (2024a, April 24). Colorful Conversations on AI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/colorful-conversations-on-ai


Research papers

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024
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Citation

Cilley, C. (2024a, April 24). The Era of Pet Humanisation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-era-of-pet-humanisation-


Videos
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Citation

Angio, C. (2024a, April 24). Building Bridges. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-bridges


Videos
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Citation

Acevedo and Micolta (2024a, April 24). YES Awards Winner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/yes-awards-winner