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THE 'X' OF XCARET

Date of publication: April 23, 2025

Catalogue: LATAM 2025

Abstract:

Through a semiotic and ethnographic study, Grupo Xcaret transforms the letter "X" into a narrative that embodies Mexican heritage while modernizing its brand image. This exploration links Xcaret's symbolic power with its diverse offerings, harmonizing past and present in a way that resonates globally

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Citation

(2025a, April 23). THE 'X' OF XCARET . ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/the-x-of-xcaret-