You searched for: ""

ANA has found 12135 results for you, in 177 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
November 27, 2017
×

Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, November 27). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe-


Videos

Battle for the brain

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Catalogue: Congress 2017: Visionary
Author: Cynthia Lynn Miller
November 27, 2017
×

Citation

Miller, C. L. (2017a, November 27). Battle for the brain. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/battle-for-the-brain-9175


Videos

Faster. Smarter. Better? The future of data viz and fact based decision making

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on...

Catalogue: Congress 2017: Visionary
Author: Alexander Skorka
November 27, 2017
×

Citation

Skorka, A. (2017a, November 27). Faster. Smarter. Better? The future of data viz and fact based decision making. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/faster-smarter-better-the-future-of-data-viz-and-fact-based-decision-making


Videos

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary
Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones
Company: VoxPopMe Ltd
November 27, 2017
×

Citation

Brien, Macko, Higgins and Jones (2017a, November 27). Math and magic. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/math-and-magic-9190


Videos

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
November 27, 2017
×

Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, November 27). The four moments of experience. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/the-four-moments-of-experience-9197


Videos

Behind the automation curtain

Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do and what not to do all in the name of making your automation journey smoother...

Catalogue: Congress 2017: Visionary
Authors: Christian Dubreuil, Roddy Knowles
November 27, 2017
×

Citation

Dubreuil and Knowles (2017a, November 27). Behind the automation curtain. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/behind-the-automation-curtain


Videos

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary
Author: Ritanbara Mundrey
November 27, 2017
×

Citation

Mundrey, R. (2017a, November 27). It takes many notes to make a symphony. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/-it-takes-many-notes-to-make-a-symphony-9171


Videos

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
November 27, 2017
×

Citation

Huisman and Huisman (2017a, November 27). 2027, make your dream come true. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/2027-make-your-dream-come-true-9172


Videos

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary
Author: Paul Twite
November 27, 2017
×

Citation

Twite, P. (2017a, November 27). Machine learning, digital tracking, and going beyond survey questions to get answers. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/machine-learning-digital-tracking-and-going-beyond-survey-questions-to-get-answers