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Alice in customerland

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Company: BVA Group

Author: Richard Bordenave

Abstract:

Why the future of customer experience research will be more human-centered Year 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Richard Bordenave

Author

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Research Papers

Alice in customerland

Catalogue: Congress 2017: Visionary

Author: Richard Bordenave

Company: BVA Group

September 4, 2017

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Citation

Bordenave, R. (2017a, September 04). Alice in customerland. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/alice-in-customerland


Research Papers

Alice through the looking glass

Catalogue: Qualitative 2005

Author: Luigi Toiati

Company: Focus S.r.L.

November 13, 2005

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Citation

Toiati, L. (2005a, November 13). Alice through the looking glass. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/alice-through-the-looking-glass


Research Papers

Assessing corporate brands and product brands in pharmaceuticals

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Angelina Dolan, Alice Neal, Sally Graham, Nicole Liptrot

 

November 10, 2002

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Citation

Dolan, Neal, Graham and Liptrot (2002a, November 10). Assessing corporate brands and product brands in pharmaceuticals. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/assessing-corporate-brands-and-product-brands-in-pharmaceuticals


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Citation

Bordenave, R. (2017a, November 27). Alice in customerland. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/assessing-corporate-brands-and-product-brands-in-pharmaceuticals