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Research papers

Analysis of magazine accumulative audience

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Jean Michel Agostini
June 15, 1961
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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience


Research papers

Estimate of the future requirements of automobile tires

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wander Meijer
June 15, 1961
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Citation

Meijer, W. (1961a, June 15). Estimate of the future requirements of automobile tires. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/estimate-of-the-future-requirements-of-automobile-tires


Research papers

Future developments of farming surveys

This paper outlines the particular problems of farming research, as one aspect of our research programme on non-domestic demand, and describes an experimental postal survey among a panel of farmers.

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. B. de Vos
June 15, 1961
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Citation

de Vos, A. B. (1961a, June 15). Future developments of farming surveys. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/future-developments-of-farming-surveys


Research papers

Methodical approaches to a study of the labour market in an economy of full employment

For the first time in the history of the world of industrial labour the situation in Germany is characterised by the fact that the jobs available exceed the labour supply. This state of affairs, called full employment by the economists, does not...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Viggo Graf Blücher
June 15, 1961
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Citation

Graf Blücher, V. (1961a, June 15). Methodical approaches to a study of the labour market in an economy of full employment. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/methodical-approaches-to-a-study-of-the-labour-market-in-an-economy-of-full-employment


Research papers

Advertising research utopia 1961?

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
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Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (German)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (German). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-german-


Research papers

Methods of quantification in motivation research (German)

The recognition of those motives, which, arising from the unconscious or subconscious, become motivations for a certain irrational or "illogical” attitude, is not sufficient for the planning of advertising or sales campaigns, nor even for the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Peter Smolensky
June 15, 1961
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Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes (French)

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
×

Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes (French). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes-french-