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Webinars

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020
Author: Zoe Dowling
June 9, 2020
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Citation

Dowling, Z. (2020a, June 09). Turbo-charged change: Trends impacting market research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/turbo-charged-change-trends-impacting-market-research


Webinars

Budget efficiency: How to maximise the value of your market research

During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So...

Catalogue: Webinars 2020
Author: Thor Olof Philogène
Company: Stravito
June 4, 2020
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Citation

Olof Philogène, T. (2020a, June 04). Budget efficiency: How to maximise the value of your market research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/budget-efficiency-how-to-maximise-the-value-of-your-market-research


Webinars

Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little
Companies: Forrester, Market Logic Software, Philips International
May 28, 2020
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Citation

Morgan, Léautier and Little (2020a, May 28). Storytelling to transform insights to action. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/storytelling-to-transform-insights-to-action


Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
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Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19


Research reports

Data event report (Chinese)

The following document is being used- in conjunction with the Data breach event response framework- to report the specific details of the data breach, as well as the remedial measures that are taken to minimize the risk to data...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data event report (Chinese). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/data-event-report-chinese-


Research reports

Data processing agreement (Chinese)

A data processing agreement (DPA) is a legally binding document to be entered into between the controller and the processor in writing or in electronic form. It regulates the particularities of data processing- such as its...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data processing agreement (Chinese). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/data-processing-agreement-chinese-


Research reports

Privacy notice template (Chinese)

The privacy notice provides the data subject, with the essential details you need to understandhow companies collect and process personal data. 

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Privacy notice template (Chinese). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/privacy-notice-template-chinese-


Research reports

Data breach event response framework (Chinese)

The GDPR defines a personal data breach as 'a breach of security leading to theaccidental or unlawful destruction, loss, alteration, unauthorized disclosure of, oraccess to, personal data transmitted, stored or otherwise processed'. The following...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data breach event response framework (Chinese). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/data-breach-event-response-framework-chinese-


Webinars

Driver analysis as a gateway to advanced analytics

A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Keith Chrzan
May 20, 2020
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Citation

Henning and Chrzan (2020a, May 20). Driver analysis as a gateway to advanced analytics. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/driver-analysis-as-a-gateway-to-advanced-analytics-11414