Resources Library by ANA

Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France

BVA's sociological study gives an in-depth analysis of the mechanisms behind the perceptions and behavior of individuals towards the environment as an overall concept. Its purpose is to show and monitor trends on a regular basis to enable our...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Odile Peixoto

Company: BVA Group

June 15, 1992

Consumind® 91 building bridges between media and market-places

Segmentation is the basis for marketing activities, including media splanning. In the sixties and seventies social class and family life cycles were popular bases for marketing. From the end of the seventies till the end of the eighties life-style...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Hans Elzinga

June 15, 1992

Analysis of retail audit data with expertise systems

The present service of market research institutes constists of providing extensive reports and charts for their clients on a periodical basis. The corresponding market research department within the client's company as well as the market researcher...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Oliver Beys, Stefan Müller

Company: GfK

June 15, 1992

Application of corporate culture to global strategies

Shiseido Co., Ltd., the world's fourth-largest cosmetic manufacturer, was established in 1872 with a Confucian concept of aiming to discover and create new values with global resources." From its inception, self-reform efforts to always react quickly...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Yoshiharu Fukuhara

June 15, 1992

Corporations are people too

This paper develops and extends the author’s previous work on a theory of Brand Relationships. Based on the definition of a Brand Relationship as the interaction of the consumer's attitudes with those of the brand, an analytical framework for...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Max Blackston

June 15, 1992

Adapting advertising to the media environment, or: The way to kill two birds with one stone

The significance of the media environment with respect to the effectiveness of advertising can be considered as one of the most arbitrary subjects in the field of media research and media planning. Systematical research in this field, however, has...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Bouke Walstra, Piet L. C. Nelissen

June 15, 1992

How people use television

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Maura Clancey

June 15, 1992

Proper use of qualitative and quantitative data in marketing research in the new technology age

The personalization of consumption is advancing because of the increase in single person households, which is due to the heightening maturation of consumption mind and individualistic orientation since the middle of the eighties. It has become...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Terue Ohashi

June 15, 1992

Measurement of nonresponse error in national TV panels

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John A. Dimling

Company: Nielsen

June 15, 1992