Resources Library by ANA

Summary of the closing remarks at the seminar (French)

Closing remarks to the EFMA/ESOMAR Seminar 1982.

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Freddy Kelders

June 15, 1982

The classification of radio audiences in terms of needs, psychographics and interests

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys...

Catalogue: Seminar 1982: Improving Media Research

Author: Malcom R. Mather

Company: Gallup International Association

June 15, 1982

The coverage rate of soluble coffee consumer panel

Our objective then is to determine whether consumer panels are truly representative of the market place for soluble coffee. To explain this low coverage, we looked closely to: 1) The kind of consumers sales that the panel was providing us. The kind...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Françoise Rostand, Nathalie Finaz

Company: Nestlé

June 15, 1982

Translation by computer of open ended responses

It is necessary in a multilingual survey to ensure the comparability of the data, no matter in which language it was collected. For purely closed-ended (multiple-choice) questions this is moderately straightforward, and depends largly on an accurate...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ian D. K. Kelly

June 15, 1982

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Bernard Sue

June 15, 1982

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Bengt Lindh

June 15, 1982

Pushing the hot buttons for a successful retailing strategy

The results of over 38 methodologically similar studies across retail sectors and across time are reviewed to identify determinant attributes which drive consumer store choice. Then several case studies are used to show how these results can and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Douglas J. Tigert

June 15, 1982

Research and politics in Amsterdam

I wish to discuss the way in which we in Amsterdam brought about a peaceful coexistence of information and policymaking. It may strike you that the essence of my arguments will be information and not research. The problems touch a much wider area...

Catalogue: Papers 1982: Social Research And Prediction

Author: Hans Oosterbaan

June 15, 1982

Perception and positioning of private and public financial institutions (French)

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Jean Quatresooz

June 15, 1982