Back

The classification of radio audiences in terms of needs, psychographics and interests

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Improving Media Research

Company: Gallup International Association

Author: Malcom R. Mather

Abstract:

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys (Gallup Poll) Limited to conduct a programming study to assess the requirement from an evening radio station among persons available to listen at that time. As a result of the study the station was re-programmed and with the aid of advertising/marketing the decline in audience was reversed. Similar studies were conducted in 1980 and 1981 with subsequent minor amendments to programming to take account of changing tastes, and the station has maintained its higher audience levels.

Malcom R. Mather

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Radio audiences

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1994

×

Citation

Menneer, P. (1994a, June 15). Radio audiences. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/radio-audiences


Research Papers

The contribution of market research to the programme planning of an independent local radio station

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Keith Skues, Kay Brandon

 

June 15, 1987

×

Citation

Skues and Brandon (1987a, June 15). The contribution of market research to the programme planning of an independent local radio station. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-contribution-of-market-research-to-the-programme-planning-of-an-independent-local-radio-station


Research Papers

The psychology of radio listening

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham

 

June 15, 1983

×

Citation

Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-psychology-of-radio-listening


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Mather , M. R. (1982a, June 15). The classification of radio audiences in terms of needs, psychographics and interests. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-psychology-of-radio-listening