Resources Library by ANA

Using consumers to create collective genius!

Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them.We believe that consumers can, and should, contribute to the creative development of scents whether for...

Catalogue: Fragrance 2007

Authors: Barbara Busch, Barbara Preyssas

November 14, 2007

A scientific explanation of the role of fragrance in branding

According to marketing guru Philip Kotler: 'most products now come across as interchangeable commodities rather than powerful brands'. This has happened because consumer goods' brands, in particular, have failed to evolve and develop emotional...

Catalogue: Fragrance 2007

Author: David Thomson

Company: MMR Research Worldwide Ltd

November 14, 2007

Fragrance and self image

This paper presents one of the major results brought out by recent quali-quantitative surveys conducted in Europe on the woman fragrance market in selective outlets.It highlights the importance of the self-image that women wish to project through...

Catalogue: Fragrance 2007

Author: Marc Gilles

November 14, 2007

Sensory evaluation

When a person comes into contact with a given fragrance, he or she experiences sensations that are unique to him or her. But is it a reason why we could not try to describe 'objectively' or as 'objectively' as possible the fragrances of our...

Catalogue: Fragrance 2007

Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan

Company: Nestlé

November 14, 2007

Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly to the experience of fragrances through the mechanisms of synaesthesia. Fragrances not only stimulate the...

Catalogue: Fragrance 2007

Authors: Peter Cooper, Brooke Binder

Company: QRi Consulting Ltd.

November 14, 2007

Temporal dominance of sensations

The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on...

Catalogue: Fragrance 2007

Authors: Brieuc de Larrard, Sandra Corneau

Company: Symrise AG

November 14, 2007

Let the product talk

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best...

Catalogue: Fragrance 2007

Authors: Evelyne Rédier, Sandrine McClure

Company: Reperes

November 14, 2007

Touching smells, sniffing colours, tasting odours

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives.In the first section, it examines the sense of smell and the human experience (sensory and social) of fragrances.The second section...

Catalogue: Fragrance 2007

Authors: Alan Branthwaite, Luigi Toiati

Company: Focus S.r.L.

November 14, 2007

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007

Authors: Agnès Fournier, Nathalie Yvert-Blanchet

November 14, 2007