Temporal dominance of sensations

Date of publication: November 14, 2007

Catalogue: Fragrance 2007

Abstract:

The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on a number of attributes. TDS fills this gap. We illustrate our methodology by a study on fragrances produced by Body Washes. We were interested in knowing which concrete stimuli emanating from the product's features are perceived as dominant and when.

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