Let the product talk

Date of publication: November 14, 2007

Catalogue: Fragrance 2007

Abstract:

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best the desired objectives (fit with a concept, an existing brand for example) or understanding of consumer perceptions of an existing one (J’adore).

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