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Research papers

Magazine circulation and market research

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Klaus May
December 1, 1976
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Citation

May, K. (1976a, December 01). Magazine circulation and market research. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/magazine-circulation-and-market-research


Research papers

The optimization of circulation

I was invited to give you an idea of the present state of discussion concerning the optimisation of circulation in Western Germany from the publisher's point of view. The time of maximisation of circulation is over in Germany. Today's subject is: The...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Karl Oberleitner
December 1, 1976
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Citation

Oberleitner, K. (1976a, December 01). The optimization of circulation. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/the-optimization-of-circulation


Research reports

Qualitative research into the Dolomite range

Leyland Cars Ltd. in conjunction with Saatchi and SaatchiGarland Compton Ltd. is currently progressing the developmentof new advertising approaches for the Dolomite Range.Before these approaches could be finalized, however,qualitative market research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into the Dolomite range. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-dolomite-range


Research reports

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Coffee Compliment packaging research. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/coffee-compliment-packaging-research


Research reports

Qualitative research into Colamans sauce mix advertising

J. Walter Thompson believes that the new campaign has been produced will be really noticeable,yet still, say something meaningful and relevant aboutthe Colmans brand helping to enhance consumer perceptions of Colmans versus Knorr. It was proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Colamans sauce mix advertising. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-colamans-sauce-mix-advertising


Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976
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Citation

Ypma and Stoppelman (1976a, December 01). How distribution research contributes to the solution of distribution problems in the publishing trade. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/how-distribution-research-contributes-to-the-solution-of-distribution-problems-in-the-publishing-trade


Research reports

Qualitative research on creative research on campaign ideas for Cinzano Bianco

The marketing objective for Cinzano Bianco is to extendthe market by bringing both drinkers of other Vermouthsand drinkers from surrounding territories (e.g. wine,soft spirits and single measure branded drinks) to itself.Cinzano Bianco is known to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on creative research on campaign ideas for Cinzano Bianco. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-creative-research-on-campaign-ideas-for-cinzano-bianco


Research reports

Consumer research on the Prudential 1976 tv campaign life assurance: Baby

This research was conducted to assess consumer reactionsto the new Life Assurance commercial- 'Baby', which wasshown nationally for a two week burst commencing on the24th September. The long term objective in consumerterms is to improve the public's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby


Research papers

New opportunities in magazine marketing

This paper represents a progress report on a continuing study of consumer magazines which is presently confined to Europe and America, but which is planned to cover other continents in the longer term. The philosophy behind the study is one that...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Michael Bird
December 1, 1976
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Citation

Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing