Resources Library by ANA

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research

Authors: Eva Maria Hess, Otmar Ernst

June 15, 1982

Consumer confidence, expenditure, and curtailment

In this study, we will analyze the data of the consumer surveys in The Netherlands, with help of principal component analysis. The derived components and the index of consumer sentiment are used as predictors of consumer expenditure, along with...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Willem Frederik van Raaij, Henk J. Gianotten

June 15, 1982

A combination of hard and soft data to predict family performance

The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Mats Linde, Viveka Linde

Company: Marknads Systematik AB

June 15, 1982

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research

Authors: Marianne Wagner, Jörg Laufer

June 15, 1982

A methodology for analysing changes in travel mobility using panel data

A methodology is presented for analysing panel data for the purpose of measuring changes over time in travel mobility and identifying probable causes for such changes. Mobility is assumed to be a nebulous concept, referring to the general opportunity...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Thomas Golob, Jan Perdok

June 15, 1982

Amoco (U.K.'s) use of the R.B.L.

This paper is concerned with the R.B.L.-Forecast Motorists Diary Panel and sets out to illustrate how Amoco, a relative newcomer to the U.K. petrol market, has made effective use of the panel data in its development programme. The first part of the...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Maureen Johnson, Robin Cornell

June 15, 1982

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research

Authors: John Bermingham, Klaus Liepelt

June 15, 1982

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Are there any differences in the effects of advertisements in evening newspapers and advertisements in weekly magazines? In what ways do they differ and how should you explain the differences? These were some of the questions raised by VECTU - the...

Catalogue: Seminar 1982: Improving Media Research

Authors: Kjell Sjögren, Fred Bergholtz

June 15, 1982

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research

Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1982