New challenges to market researchers (German)

Date of publication: June 15, 1982

Author: Heinz Alpers

Abstract:

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into consideration in respect of how they came into being, what has to be done in the future to meet them and which perspectives in respect of this development could or should a market researcher have.

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