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New challenges to market researchers (German)

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Heinz Alpers

Abstract:

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into consideration in respect of how they came into being, what has to be done in the future to meet them and which perspectives in respect of this development could or should a market researcher have.

Heinz Alpers

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Research Papers

New challenges to market researchers

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Heinz Alpers

 

June 15, 1982

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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers


Research Papers

Challenges of market research by the limits to growth (German)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Ulrich Jetter

 

September 1, 1974

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Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth-german-


Research Papers

Education of market researchers

Catalogue: ESOMAR Congress 1966

Author: A. B. Vos

 

September 1, 1966

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Citation

Vos, A. B. (1966a, September 01). Education of market researchers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/education-of-market-researchers


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/education-of-market-researchers