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Research papers

Industrial market research in a planned economy

George Bush is charged by the executives of MASHINDUSTRY with the task of informing them about the "rules of the game", permitting him to reveal the business possibilities of the enterprise on the markets of the COMECON-countries. George relies on...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Gábor Hoványi
October 1, 1981
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Citation

Hoványi, G. (1981a, October 01). Industrial market research in a planned economy . ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/industrial-market-research-in-a-planned-economy-


Research papers

The measurement of attribute importance for industrial products

Market segmentation is one of these concepts that can also be applied to industrial buying behaviour. In this connection one basically has a choice between either using a priori defined segments or finding the biases of consumer segmentation in a set...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Rob R. van den Heuvel
October 1, 1981
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Citation

van den Heuvel, R. R. (1981a, October 01). The measurement of attribute importance for industrial products. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/the-measurement-of-attribute-importance-for-industrial-products


Research papers

The role of the industrial researcher in maximising opportunities for consumer goods manufacturers

Talk to the majority of industrial and consumer researchers and the only things they are likely to agree they have in common are a shared belief in the application of market research to aid the more profitable operation of the company, and a similar...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jonathan P. Shingleton
October 1, 1981
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Citation

Shingleton, J. P. (1981a, October 01). The role of the industrial researcher in maximising opportunities for consumer goods manufacturers. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/the-role-of-the-industrial-researcher-in-maximising-opportunities-for-consumer-goods-manufacturers


Research papers

United Kingdom

Industrial market research is usually regarded as a specialist area within the wide spectrum of market research. While a lot of industrial market research comprises small qualitative and desk research studies using the techniques of economic...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Lionel Gordon
October 1, 1981
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Citation

Gordon, L. (1981a, October 01). United Kingdom. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/united-kingdom


Research papers

A practical approach to testing worldwide campaigns

A user reports on the problems encountered in analysing the international advertising campaigns of a major industrial concern, and the solutions that were found. Increased export trade and the growing importance of worldwide production (and its...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Claus Merbold
October 1, 1981
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Citation

Merbold, C. (1981a, October 01). A practical approach to testing worldwide campaigns . ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/a-practical-approach-to-testing-worldwide-campaigns-


Research papers

Fed. Rep. Of Germany

During the last 10 years IMR has enjoyed a positive evolution, expressed not only in terms of volume of research, but also of the increasing application of more- sophisticated methods and evaluation techniques. The expected future development of IMR...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Peter Bornitz
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
October 1, 1981
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Citation

Bornitz, P. (1981a, October 01). Fed. Rep. Of Germany. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/fed-rep-of-germany


Research papers

Industrial market segmentation

The author proposes that segmentation should play a greater role in industrial marketing planning and strategy formulation. After analysing the basic characteristics of industrial markets and the different approaches/styles of marketing, he then goes...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/industrial-market-segmentation-


Research papers

The image of industry

Is French Industry valued and acknowledged by the French? What is its place in regards to other economic sectors (primary, tertiary)? Are the french favourable to large industrial firms holders of the developing life-styles?. These are the questions...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Alain Meyer
October 1, 1981
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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/the-image-of-industry-


Research papers

Establishing a body repair shop panel

The paper describes how the need for a panel came about and relates the means by which the panel was set up and run for the first six months of its life. The panel consists of 200 garage or workshop managers who are responsible for purchases of...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nick Bloom
October 1, 1981
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Citation

Bloom, N. (1981a, October 01). Establishing a body repair shop panel. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/establishing-a-body-repair-shop-panel