Industrial market research in a planned economy

Date of publication: October 1, 1981

Author: Gábor Hoványi

Abstract:

George Bush is charged by the executives of MASHINDUSTRY with the task of informing them about the "rules of the game", permitting him to reveal the business possibilities of the enterprise on the markets of the COMECON-countries. George relies on various information sources for the survey, on the basis of which he outlines some of the characteristic features of the economic life and the planned economic system of the East-European countries. Then he makes a tour in these countries and examines, on the basis of his experiences, the factors and relationships in turn, influencing the possible success of the marketing actions of MASHINDUSTRY. In this framework he takes into account also the organisations, suited to reveal the value of the various factors and their effects on the economy of the COMECON countries.

  • PDF
  • This could also be of interest