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The measurement of attribute importance for industrial products

Date of publication: October 1, 1981

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Rob R. van den Heuvel

Abstract:

Market segmentation is one of these concepts that can also be applied to industrial buying behaviour. In this connection one basically has a choice between either using a priori defined segments or finding the biases of consumer segmentation in a set of response related variables through clustering of respondents. This paper shows the use of conjoint measurement for segmenting an industrial market. The potential is illustrated with a description of research carried out for office furniture.

Rob R. van den Heuvel

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Research Papers

Attribute importance

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Gilbert Swinnen, Koen Vanhoof

 

November 1, 1996

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Citation

Swinnen and Vanhoof (1996a, November 01). Attribute importance . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attribute-importance-


Research Papers

Ex-ante measurement of price-sensitivities in case of multi-attribute products

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Dirk Huisman

Company: SKIM

June 15, 1991

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Citation

Huisman, D. (1991a, June 15). Ex-ante measurement of price-sensitivities in case of multi-attribute products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ex-ante-measurement-of-price-sensitivities-in-case-of-multi-attribute-products


Research Papers

Problems of measurement in industrial market research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: V. C. Nolan

 

June 15, 1962

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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research


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Citation

van den Heuvel, R. R. (1981a, October 01). The measurement of attribute importance for industrial products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research