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The measurement of attribute importance for industrial products

Date of publication: October 1, 1981

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Rob R. van den Heuvel

Abstract:

Market segmentation is one of these concepts that can also be applied to industrial buying behaviour. In this connection one basically has a choice between either using a priori defined segments or finding the biases of consumer segmentation in a set of response related variables through clustering of respondents. This paper shows the use of conjoint measurement for segmenting an industrial market. The potential is illustrated with a description of research carried out for office furniture.

Rob R. van den Heuvel

Author

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Citation

van den Heuvel, R. R. (1981a, October 01). The measurement of attribute importance for industrial products. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-measurement-of-attribute-importance-for-industrial-products