Resources Library by ANA

Data edge summary

Data edge summary from Peter Nash.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Peter Nash

November 11, 2018

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Alex Johnston, Philip Morrison

Company: Jigsaw Research

November 11, 2018

Profiting

This paper is about the fusion of quantitative with qualitative research. It showcases how quantitative segmentation (and the resultant prime target market identification) and qualitative prime target market motivators can be undertaken in a single...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Omnia Holland, Danielle Holland

November 11, 2018

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer’s appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Dörthe Jans

Company: YouGov

November 11, 2018

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Archana Pai, Priyanka Bhargav

November 11, 2018

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, in this piece outlines key advantages of AI in market research resulting from work with a number of organisations facing the challenge if transitioning from traditional market research to modern...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Gary Ellis

November 11, 2018

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Sjoerd Koornstra, Wim Hamaekers

Company:

November 11, 2018

Digital anthropology

The aim of this paper is to present and to “train” attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Francois Erner, Jennifer Roberton

Company: respondi

November 11, 2018