Catalogue: "ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992"

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Research papers

Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: William E. Engel

Research papers

Radio advertising expenditure

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Flemming Hansen, Lars Grønholdt

Research papers

Quality of exposure

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Enrique Domingo de Bias

Research papers

Quality methods, quality results! An axiom

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Nicholas P. Schiavone

Research papers

Qualitative research as a strategic tool for helping to define the future role of public television

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Leen d'Haenens

Research papers

Problems of non-response and non-cooperation in a people meter panel

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: Barry Kiefl, David M. Tattle

Research papers

Motivating the active-meter panelist

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: Roberta M. McConochie, James D. Peacock

Research papers

Media 2000 plus

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Bruce Goerlich

Research papers

Measures of quality in Canadian broadcasting

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Philip Savage

Research papers

Measurement of nonresponse error in national TV panels

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Author: John A. Dimling

Research papers

M-Net

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Markinor (Pty) Ltd
Date: June 15, 1992
Authors: Heather Kennedy, Sue Grant

Research papers

Local market television measurement: A comparison of the statistical reliability of three methodologies

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Author: Michael Occhiogrosso