Resources Library by ANA

Future media trends 2015

The exciting question for the future is how revolution in technology meets evolution in human behaviour. With the study Future Media Trends we focus on the evolution of human behaviour: A theoretical framework for understanding this change is the...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Bernhard Engel, Natalie Beisch

May 7, 2009

How reliable is my audience?

With a fast growing digital television reception, the Netherlands faces an increase in the supply of digital channels to be included in the audience measurement. The total penetration of digital reception increased from 17.2% in the second half of...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn

Companies: Stichting Kijkonderzoek (SKO), GfK

May 7, 2009

Managing media planning and brand positioning across media platforms

A new tool, Touchpoint, uses co-branding theories to plan a media mix across platforms that best match the brand profile of an advertiser. This is done by matching the brand profile of the advertiser to that of a media vehicle through hundreds of...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Fredrik Nauckhoff, Per Asberg, Carl Hemmingsson

Company: Nepa

May 7, 2009

TV Consumption is growing

Over the last 10 years, it has been said that TV consumption is decreasing under the development of the Internet around the world. EurodataTV Worldwide, the only database gathering TV ratings from 80 people meter territories worldwide, demonstrates...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jacques Braun, Alexandre Callay

Company: Mediametrie

May 7, 2009

A holistic approach to the measurement of WOM

An holistic approach to the measurement of WOM and its impact on consumer's decisions.There is a growing recognition of the power of word of mouth. Join us for a stimulating session in which we'll share results from new research that takes a unique,...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Edward B. Keller, Barak Libai

Company: Engagement Labs

May 7, 2009

Eye tracking

Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised...

Catalogue: WM3 2009: Change Is In The Air...

Author: Idalia Cruz Garza

May 7, 2009

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

The French experience

The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.This presentation will introduce...

Catalogue: WM3 2009: Change Is In The Air...

Author: Laurent Battais

Company: Mediametrie

May 7, 2009

The IPA touchpoints initiative

The IPA TouchPoints Initiative was the world's first, industry, consumer- centric, multi-media database. Since its launch in 2006, it has been emulated around the world.The IPA published the second TouchPoints Survey during 2008, the survey was...

Catalogue: WM3 2009: Change Is In The Air...

Author: Lynne Robinson

May 7, 2009