Abstract:
An holistic approach to the measurement of WOM and its impact on consumer's decisions.There is a growing recognition of the power of word of mouth. Join us for a stimulating session in which we'll share results from new research that takes a unique, holistic view of WOM and answers critical questions that can drive success for your brands in today's word of mouth era. How much of a force is word of mouth, really? What is the relationship between offline and online WOM? Is one more effective than the other? How well are marketers doing in using all the levers that can stimulate brand advocacy? What is the economic impact of word of mouth, especially as it relates to profitability?
Research Papers
Integrating word of mouth into consumer centric measurement
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Research Papers
Why social commerce engines will power next-gen market research
Catalogue: Congress 2012: Accelerating Excellence
Authors: R. Scott Evans, Erin Defossé
Company: Bazaarvoice
September 13, 2012
Research Papers
Making sense of conversations
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Scott Taylor, Lars Groeger
 
April 17, 2012
