Catalogue: "ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East"

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Research papers

Problems in marketing market research

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Authors: Ahamed Hilmy Cader, Ravi Miglani

Research papers

How to get quality qualitative research

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Company: Unilever
Date: January 1, 1994
Author: Tom O'Dwyer

Research papers

How can we measure the effectiveness of advertising?

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Author: Mark Carassi

Research papers

How bizarre is the bazaar in Iran?

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Author: Mansoor Ehsan

Research papers

Hard to get respondents

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Authors: Sanjay Badhe, Titoo Ahluwalia

Research papers

Experience of bringing multinational companies on shore

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Company: Unilever
Date: January 1, 1994
Author: R. Gopalakrishnan

Research papers

Copy research... who needs it?

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Company: Procter & Gamble
Date: January 1, 1994
Author: Mahmoud Aboul-Fath

Research papers

Business development constraints and opportunities in the Middle East

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Author: André Baladi

Research papers

Bringing the TV meters to the Gulf

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Author: Fady Rizkallah

Research papers

Brand equity

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Author: Mansour Elganady

Research papers

Agencies' problems with advertisers in the Middle East

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Authors: Lance de Masi, Harout Krikorian

Research papers

Advertising consumption in the Middle East

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Authors: Gordon Milne, Ian Maggs