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Videos

Collaboration to win: Agile insights approaches

Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of...

Catalogue: Latin America 2020 - Insights Festival
Authors: Renata Bendit, Sara Rodriguez
Companies: Toluna, Colgate-Palmolive
October 19, 2020
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Citation

Bendit and Rodriguez (2020a, October 19). Collaboration to win: Agile insights approaches. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/collaboration-to-win-agile-insights-approaches


Research papers

Havanna Reinvention

We share the case of Havanna - a relevant company in Argentina, valuable and respected in a region that leads one of those few (and at this point we would say strange) categories that have no multi-national competence, and is therefore responsible...

Catalogue: Latin America 2020 - Insights Festival
Authors: Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura
Companies: Compañia de Negocios Moiguer, Havanna
October 19, 2020
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Citation

Aurich, Alcedo, Moiguer, Iocco and Cura (2020a, October 19). Havanna Reinvention. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/havanna-reinvention


Videos

From customer satisfaction to customer experience

Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the customer-centric culture in the organization.

Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Karen Russi
Companies: Brain Brand Strategy, Banco do Brasil
October 19, 2020
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Citation

Lage and Russi (2020a, October 19). From customer satisfaction to customer experience. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-experience-11623


Videos

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Andrea Maldonado, Catalina Bonnet
Companies: Entel, Kantar
October 19, 2020
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Citation

Maldonado and Bonnet (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom-11629


Research papers

From customer satisfaction to customer experience

Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.

Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi
Companies: Brain Brand Strategy, Banco do Brasil
October 19, 2020
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Citation

Lage, Gomes and Russi (2020a, October 19). From customer satisfaction to customer experience. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-experience


Research papers

Across the rainbow

Talking about one's sexuality, across cultures, has always been considered a private affair. This can be particularly true when one is LGBTQ, given that acceptance of LGBTQ persons is a relatively new phenomenon in most countries, and Mexico - a...

Catalogue: Latin America 2020 - Insights Festival
Authors: David R. Morse, Gerardo Gallart, Susanna Fránek
Companies: New American Dimensions, La Fábrica de BTL, Ethnologix
October 19, 2020
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Citation

Morse, Gallart and Fránek (2020a, October 19). Across the rainbow. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/across-the-rainbow


Videos

Gender, race and power in AI

AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Catalogue: Latin America 2020 - Insights Festival
Authors: Kristin Luck, Jessica Sage
Companies: ScaleHouse, Women in Research (WIRe)
October 19, 2020
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Citation

Luck and Sage (2020a, October 19). Gender, race and power in AI. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/gender-race-and-power-in-ai-11630


Webinars

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020
Author: Sven Arn
Company: Happy Thinking People
October 15, 2020
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Citation

Arn, S. (2020a, October 15). eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/etrack---agile-quant-qual-pre-testing-for-real-time-assessment-and-deeper-understanding


Videos

Brands Connect: Is food a trend, a culture or a need?

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Luca Gentile
Companies: The Coca-Cola Company , Pastificio Rana
October 14, 2020
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Citation

Fafian and Gentile (2020a, October 14). Brands Connect: Is food a trend, a culture or a need?. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/brands-connect-is-food-a-trend-a-culture-or-a-need-