Catalogue: "Seminar 1972: Segmentation And Typology"

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Research papers

Changes in market segmentation over time

Catalogue: Seminar 1972: Segmentation And Typology
Company: ESSO
Date: June 15, 1972
Authors: Wendy M. Grosse, David Lowe-Watson

Research papers

Backwards segmentation using hierarchical clustering and Q-factor analysis

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Author: Flemming Hansen

Research papers

A consumer segmentation using a standardised technology

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Authors: Geoffrey M. Bickers, Gordon Haymes