Catalogue: "Seminar 1977: Marketing Management Information Systems"

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Research papers

Input/output models

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: C. Trabucchi, G. F. Corazza, S. Ghiringhelli

Research papers

Express: An interactive marketing and sales management information system

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: T. Book, P. Latour

Research papers

Developing models and software for the marketing department

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: David Zeitlin, R. Charney, J. Aspden

Research papers

An integrated marketing planning system

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: Derek Bloom, Michael Stewart

Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: February 2, 1977
Author: M. Jerczynska

Research papers

BASIS

Catalogue: Seminar 1977: Marketing Management Information Systems
Company: The Coca-Cola Company
Date: February 2, 1977
Author: H. W. Stahel