This paper describes structure and result of the model M*I*C*I*0 (Modello Industria Chimica Input Output) prepared in order to: 1) determine a valid correlation between the development of the national economy and that one of the chemical industry; 2) develop a â'coherent system" by which direct and indirect exogenous effects on every single chemical product can rapidly be measured not only for the past, but mainly for the future.
All businesses are faced with gathering information from various sources to enable decision-making to be carried out for the profitability of the organisation as a result of analysing the data. The data can be very varied in its origin. Tor instance, farmers may gather information on the weather; shipping companies require data on the tides and waterways, and airlines want information on load factors and logistics. Marketing companies like Lever Brothers are concerned with obtaining data on their business environment. In this case this is the market place. What does a marketing company need to know about trading conditions and what data is immediately available to it.
Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing manager in an intelligent and measured way. We shall talk of systems that produce reports which say it all in one or two pages, - systems that do not bury the managers in print- out, but respond to his questions and provide him with the answers he expects.
In a marketing-oriented company producing fast-moving consumer goods, the role of the Marketing Department in developing the budget is central, but it must be carried out within the constraints constituted by the needs and capacities of other departments. Drawing up the budget is such a complex task that there is no theoretical limit to the amount of time, manpower and money which could be devoted to creating and refining it, but it is obvious that in the real world only limited amounts of time can be spent on it by Marketing Management. The first purpose of the model described below is to use that time most effectively. The second purpose is to analyse and explain subsequent deviations from the budget. The origin of the Marketing Planning Model (MAPLAMOD) was a request from top management for an evaluation of the impact of statutory price controls on optimum marketing expenditures.
In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as well as the informational structure of system. Because one of the principles says that MIS can exist only with the support of automated data processing techniques, the basic organizational-technical conditions of its activity are presented here too.
The mnemonic BASIS stands for Bottlersâ Accounting and Sales Information System. It is a computer software package designed and supported by The COCA-COLA Company and its purpose is to enable franchised bottlers of Coca-Cola to economically use computers to improve their businesses. By using BASIS instead of developing their own software, these bottlers can save up to 33% of their data processing costs.