Catalogue: "Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions"

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Research papers

Control of the effectiveness of "sampling" through a consumer panel

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Lluis Fatjo-Vilas Barbat, Juan S. Alos Batlle

Research papers

Buyer behaviour and new product development

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Author: Andrew S. C. Ehrenberg

Research papers

Brand/market models in the marketing decision process

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Company: Unilever
Date: June 15, 1987
Author: Manfred Müller

Research papers

Attitude segmentation as contained in the single source approach exemplified by environment consciousness

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Wolfgang Adlwarth, Fawzia Vardag