Resources Library by ANA

A turnaround triumph

This presentation demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.The research programme ultimately informed decisions across all major facets of the...

Catalogue: Consumer Insights 2005

Authors: Nikki King, Rob Highett-Smith, Kylie Miller

November 15, 2005

Obesity and consumer choice

Body size and body image have been persistent, key social elements that span almost every culture and society. However, perception and social comparison of body size in more recent years has taken on new importance as the incidence of obesity has...

Catalogue: Consumer Insights 2005

Author: Max Kilger

November 15, 2005

What makes Nigerians the happiest people in the world?

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to tailor to these markets.How can the barriers of...

Catalogue: Consumer Insights 2005

Author: Michelle Tan

November 15, 2005

When good researchers go bad

Consumer insights has become the catch-phrase of the new millennium in market research. This presentation suggests that the emphasis on insights as opposed to research can produce shoddy research with poor insights.After a series of examples of...

Catalogue: Consumer Insights 2005

Author: Stephen P. Needel

November 15, 2005

Going for gold

This presentation evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Catalogue: Consumer Insights 2005

Authors: Claire Spencer, Mike Lee

November 15, 2005

Society, brands and the media

Global marketing is undoubtedly now an established discipline. More and more strategies are designed to capitalise on common consumer characteristics across the world.This presentation outlines some of the changes that are shaping societies in the...

Catalogue: Consumer Insights 2005

Author: Sheila Byfield

Company: MindShare

November 15, 2005

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Consumer Insights 2005

Authors: Alec Bernstein, Laura Robin, Monika Zych

Company: BMW Group

November 15, 2005

Striking gold in the qualitative mine

This presentation proposes a three-step model to understanding the consumer's world beyond the category. It proposes this more sophisticated approach generates more meaningful and powerful insights for the client.Critical to the model is the...

Catalogue: Consumer Insights 2005

Authors: Jem Wallis, Vanessa Briese

November 15, 2005

Demystifying China

China's huge size and population raises interesting questions as to how marketers can best approach the entry of their brands and products into this consumer frontier.The presentation seeks to demystify China for marketers by providing a life value...

Catalogue: Consumer Insights 2005

Authors: Duncan Falzon, Sanjeev Bhatt

Company: KANTAR TNS Malaysia

November 15, 2005