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Society, brands and the media

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Company: MindShare

Author: Sheila Byfield

Abstract:

Global marketing is undoubtedly now an established discipline. More and more strategies are designed to capitalise on common consumer characteristics across the world. This presentation outlines some of the changes that are shaping societies in the developed world and offers a view on the implications for managing brands internationally. The main information source is MindShare's 3D study that was launched into the UK in 1999 and has since extended to 30 countries in the Americas, Asia and Europe.

Sheila Byfield

Author

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Research Papers

It's the culture, stupid!

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

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Citation

Wichers and Zengerink (2006a, October 08). It's the culture, stupid!. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/it-s-the-culture-stupid-


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The impact of climate change on business

Catalogue: Congress 2008: Frontiers

Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray

Companies: Market Analysis, GlobeScan Incorporated

September 26, 2008

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Citation

Deshmukh, Hetherington, Kritski and Echegaray (2008a, September 26). The impact of climate change on business. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-impact-of-climate-change-on-business


Research Reports

Global Market Research 2007

Catalogue: Global Market Research

Author: ESOMAR B.V.

 

September 17, 2007

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Citation

B.V., E. (2007a, September 17). Global Market Research 2007. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/global-market-research-2007


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Citation

Byfield, S. (2005a, November 15). Society, brands and the media. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/global-market-research-2007