Abstract:
Global marketing is undoubtedly now an established discipline. More and more strategies are designed to capitalise on common consumer characteristics across the world. This presentation outlines some of the changes that are shaping societies in the developed world and offers a view on the implications for managing brands internationally. The main information source is MindShare's 3D study that was launched into the UK in 1999 and has since extended to 30 countries in the Americas, Asia and Europe.
Research Papers
It's the culture, stupid!
Catalogue: Panel Research 2006
Authors: Bart Wichers, Evelien Zengerink
Company: KANTAR TNS Malaysia
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The impact of climate change on business
Catalogue: Congress 2008: Frontiers
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September 26, 2008
Research Reports
Global Market Research 2007
Catalogue: Global Market Research
Author: ESOMAR B.V.
 
September 17, 2007
