Resources Library by ANA

The co-creation revolution

With the advent of Web 2.0, the belief that consumers now have in their own voice, in their own creativity and in their own ability to express themselves is becoming more apparent. They clearly no longer see themselves as just passive respondents...

Catalogue: Innovate 2008

Authors: Ana C.M. Medeiros, Andrew Needham

Companies: Unilever, Face

June 16, 2008

Text analytics in market research

Due to advances in technology, natural language processing (NLP) also known as text analytics have come a long way in the past five years. Text Analytics allow market researchers to finally gain insights from the majority of data collected in...

Catalogue: Innovate 2008

Author: Tom Anderson

June 16, 2008

Building innovation

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We've interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and...

Catalogue: Innovate 2008

Author: Lucy Blakemore

Company: Gravity Planning & Research Ltd

June 16, 2008

Online ideation

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.Generation of ideas, or ideation, is a simple condition to innovation. What makes the upside-down ketchup bottle, the...

Catalogue: Innovate 2008

Authors: Luc Rens, Douwe Rademaker

June 16, 2008

Generating and testing the ideas that will smell just right!

While "brainstorming" can bind teams and build commitment to concepts, it is rarely a successful way to generate and test winning ideas. Jaroslav will relate Unilever's experience of the strengths and weaknesses of "brainstorming" within a...

Catalogue: Innovate 2008

Authors: Evert Bos, Jaroslav Cir, David Whitelam

Company: BrainJuicer

June 16, 2008

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers

Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg

Company: Happy Thinking People

June 15, 2008

Succeeding in a multi-cultural society against a monopolistic brand

Indian consumers in the eyes of manufacturers are almost like a “bird of gold”. as the urban population is growing much faster than the total population it is expected to account for 37% of Indian population by 2025 vis-à-vis just a 26%...

Catalogue: Congress 2008: Frontiers

Authors: Anish Rajgopal, Ravi Arun Desai, Shuvadip Banerjee

June 15, 2008

The paradox of success

Failure is the essential ingredient that nobody talks about or acknowledges and everyone tries desperately and understandably to avoid. But as any inventor, creative or entrepreneur knows, great ideas are not born perfect but are forged in the...

Catalogue: Congress 2008: Frontiers

Author: John Kearon

Company: BrainJuicer

June 15, 2008

Between a rock and a hard place

In September 2007, following a number of news reports concerning the international liquidity difficulties generated by the U.S. ‘sub-prime’ problems, the United Kingdom experienced the first sustained run on a major retail bank for over 00...

Catalogue: Congress 2008: Frontiers

Authors: Steve Nuttall, Tony Dent

Companies: YouGov, Sample Answers Ltd

June 15, 2008