Text analytics in market research

Date of publication: June 16, 2008

Catalogue: Innovate 2008

Author: Tom Anderson

Abstract:

Due to advances in technology, natural language processing (NLP) also known as text analytics have come a long way in the past five years. Text Analytics allow market researchers to finally gain insights from the majority of data collected in business (80% which is in unstructured/text format). Learn how Anderson Analytics, the first market research firm to harness the new technology in ad-hoc research, has leveraged the technique in a wide range of market research situations. Thus crossing the line between traditionally qualitative and quantitative research in order to bring actionable insights to clients including Starwood Hotels and Unilever.

Tom Anderson

Author

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Research Papers

Research Papers

Web mining

Catalogue: Leisure 2006

Authors: Tom Anderson, Jesse Chen

 

October 8, 2006

Research Papers

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