Resources Library by ANA

Describing target groups in terms of life-styles in the leading department store chains in Sweden

This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Ingrid Berg, Lars G. Johnsson

June 15, 1982

Life style applications to bank customers (French)

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: Anne Pugnet, Jean-Claude Coutin

June 15, 1982

Marketing long haul holidays to Australia

This paper is concerned with the use of market research to adjust the marketing stance of the Australian Tourist Commission in the light of changing conditions in their main European markets, so that the appeal of Australia is maximised as a long...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: John Goldsworthy, Chris Friend, Judy Morrell

Company: Marplan Forschungsgesellschaft mbH

June 15, 1982

The role of the financing intermediary as an important link between money suppliers and ultimate borrowers

Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Philip P. Todd

June 15, 1982

The uninvolved consumer

A theory of low involvement consumer behavior is emerging in the marketing literature, challenging a number of traditional theoretical and strategic assumptions. The traditional view of consumer behavior is based on the cognitive psychologist's...

Catalogue: Seminar 1982: Classifying Consumers

Author: Henry Assael

June 15, 1982

Efficient estimation of descriptive statistics from panels with partial replacement

This paper deals with efficient estimation of descriptive statistics such as means, totals and percentages from rotating panel surveys (panels with partial replacement). It is supposed that the variable under study is measured repeatedly. When the...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Frank J. R. van de Pol

June 15, 1982

Experiences in industrial panels

The aim of a panel as an instrument of market observation, market diagnostics and market planning is to deliver trend market informations gained in regular intervals, f.i. a week, a month, a year etc., in dealing with the same universe.

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Julius Erik Schwenzner

June 15, 1982

Qualitative elements in computer-based quantitative conjunctural construction prognoses

All over the world is different from other industrial sectors; there are incomparably more difficulties to surpass: production takes place (in most cases) in the open air. Unexpected factors like weather and soil conditions have an enormous...

Catalogue: Papers 1982: Social Research And Prediction

Author: Hermann Lebeda

June 15, 1982

Qualitative market segmentation with panels

In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Joachim G. Baum, W. Twargawa

Company: GfK

June 15, 1982