Resources Library by ANA

Adman and Eve

During the past decade, many studies have been published on the manner in which women are portrayed in mass media advertisements. This paper presents data from a research study which focusses on the comparative marketing effectiveness of two styles...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Robert A. Hamilton, Brian Haworth, Nazli Sardar

June 15, 1982

Assessing immediate response campaigns in broadcast media

This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Robin Jones, Tony Twyman, Simon Godfrey

June 15, 1982

Producers, retailers and consumers

The twentieth century has seen considerable economic and social changes. Among the most important is the general rise in the standard of living in the industrialised countries. The continuous growth of consumption is evidence of this ; though it is...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Bernard de la Rochefoucauld

June 15, 1982

Product excellence on a complex product through telephone interviewing

The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: R. P. Smith, A. J. K. Watson

June 15, 1982

Some basic principles and recent developments

This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a...

Catalogue: Seminar 1982: Classifying Consumers

Author: Tony Lunn

Company: QRi Consulting Ltd.

June 15, 1982

Strategic marketing in times of shortages

This paper suggests a model for strategic marketing planning in times of shortages, and outlines the information requirements that are necessary as input to the model. This paper is based on the available literature, as well as on an exhaustive study...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Nicolas Papadopoulos

June 15, 1982

Perspectives of the building society market (German)

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

Prediction in the labour market

The Austrian Labour Market Administration (which is part of the Ministry for Social Affairs) is legally obliged to procure an annual prediction of the manpower demand and supply for the following year. This Labour Market Forecast is dis- cussed in...

Catalogue: Papers 1982: Social Research And Prediction

Author: Ernst Gehmacher

June 15, 1982

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing (German)

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Rudiger Wiechers

June 15, 1982