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Research reports

Qualitative research on Holsten

Holsten currently market three products in the UK. These beers have never been supported by advertising in theUK. There is a possibility that the brand(s) may be advertisedin the near future. Research is now needed to help in thepreparation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research on Holsten. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-holsten


Research papers

Setting TV advertising in context

The paper reviews work connecting aspects of the response to TV advertising to the surrounding programme context. New results from the UK are presented suggesting that there is little variation in absence during breaks among the stable viewing...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Tony Twyman
March 1, 1976
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Citation

Twyman, T. (1976a, March 01). Setting TV advertising in context. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/setting-tv-advertising-in-context


Research reports

Qualitative name research for Project Certain

Elida Gibbs wishes to develop a suitable name for its proposednew sanitary towel. The general term 'name' has two specificand possibly interdependent components: 1. The manufacturer's name;2. The brand name. The specific objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative name research for Project Certain. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-name-research-for-project-certain


Research reports

Van hire with driver survey

Wilkinson Transport Ltd. has commissioned two previous telephonesurveys of haulers in the Greater Manchester area (August 1973and October 1974), in order to locate firms offering a van hirewith driver service and to establish details of cost. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Van hire with driver survey. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/van-hire-with-driver-survey


Research papers

Qualitative media research in the market-place

The purpose of this paper is to discuss the position of qualitative media data in relation to the interests and orientations of the various parties potentially concerned in its generation and use. It is argued that these orientations have resulted in...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Brian Allt
March 1, 1976
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Citation

Allt, B. (1976a, March 01). Qualitative media research in the market-place. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place


Research reports

Qualitative research on Elizabeth Arden Velva moisture film

Haddons W.P.T. has produced a new commercial for theadvertising of Elizabeth Arden Velva Moisture film.The objectives of the research reported here were:1. To ascertain whether or not the endframe of the commercial shouldfeature a reference to retail...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research on Elizabeth Arden Velva moisture film. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-elizabeth-arden-velva-moisture-film


Research reports

Advertising research on 'Inside Walnut Whip'

A new commercial 'Inside Walnut Whip' has been designedwhich uses a new and different type of approach. Theobjectives of this research were: 1. To examine reactions to it, covering impact,comprehension, and what it says about Walnut Whip;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Advertising research on 'Inside Walnut Whip'. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/advertising-research-on-inside-walnut-whip-


Research papers

Television

This paper describes the depletion that occurs to a television program audience (beyond the program rating itself), specifically as these variations relate to television advertising's communications effectiveness. The variables examined include type...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Robert A. Schneider
Company: Burke, Inc.
March 1, 1976
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Citation

Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/television-


Research papers

Beyond vehicle contact

Four basic problem areas are identified and discussed. An adequate conceptual framework of the advertising effect process, within which 'qualitative' media factors operate, is seen as comprising four elements: vehicle; message; audience; and contact...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Michael M. Brown
March 1, 1976
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Citation

Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/beyond-vehicle-contact