Abstract:
The purpose of this paper is to discuss the position of qualitative media data in relation to the interests and orientations of the various parties potentially concerned in its generation and use. It is argued that these orientations have resulted in limited use of the qualitative data that has been available, in generation of data that may in fact diminish the media they are meant to help, or data that is just irrelevant.
This could also be of interest:
Research Papers
Survey samples for place-based media research
Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Authors: Tim Dolson, Ceril Shagrin
Company: Nielsen
June 15, 1997
Research Papers
Qualitative media research
Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
 
June 15, 1986
Research Papers
Media research in the Netherlands 1970-1980
Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Hans Elzinga
 
June 15, 1980
