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Research papers

Reader magazine relationship and advertising effectiveness

The attitude of a magazines' selection by the reader himself indicates a system of preferences towards specific magazines based on values, which are not to be explained by reading probabilities only and which finally could be explained by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Dieter Müller-Veeh
March 1, 1976
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Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness


Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
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Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines


Research reports

Imagery of 30% Bran Flakes and attitudes towards some creative stimuli

Although 30% Bran Flakes has performed well in the marketplace, only a limited amount of consumer feedback iscurrently available to guide creative planning. Suchfeedback is clearly required before a TV campaign islaunched in the Granada area. Because...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Imagery of 30% Bran Flakes and attitudes towards some creative stimuli. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/imagery-of-30-bran-flakes-and-attitudes-towards-some-creative-stimuli


Research papers

A study of the effects of printing quality on the readers' perceptions of magazine advertisements

Advertisers and agencies pay considerable attention to the quality of colour reproduction in print advertisements.This paper is concerned with the extent and manner in which inevitable variations in reproduction between different magazines, caused by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Alan Smith
March 1, 1976
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Citation

Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/a-study-of-the-effects-of-printing-quality-on-the-readers-perceptions-of-magazine-advertisements


Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976
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Citation

Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/cinema-versus-television


Research papers

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
March 1, 1976
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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning


Research papers

Media research beyond the gap

There is a gap between the stimulus which an advertisement offers to the consumer and the response which it evokes; there is a gap between the medium as it is designed by its editorial staff and the medium as it is used by its audience; there is a...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Douglas Richardson, Tom Corlett
March 1, 1976
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Citation

Richardson and Corlett (1976a, March 01). Media research beyond the gap. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/media-research-beyond-the-gap


Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-


Research reports

Qualitative research into Walls packaged bacon

Walls Meat Co. Ltd. is currently considering the marketingunder its label bacon originating from countries other thanthe UK. Consumer research was therefore required in orderto: 1. Identify consumers' perceptions of Wallsposition in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research into Walls packaged bacon. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-walls-packaged-bacon