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Videos
Computing the crystal ball
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
Videos
Integrated pricing strategy
How holistic is your approach to making decisions on the most important marketing lever?
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
Research papers
Anecdotal evidence for CX/UX
Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
Research papers
Sustainability: Doomed if you do, doomed if you don't
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Maitreyee Patki, Jayanth Narasimha
Company: Brandscapes Worldwide
November 2, 2020
Videos
Searching for new equilibrium in a post-Covid world
Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020
Videos
Applying AI to real shopper behaviour in real stores
Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Simon Ford
Company: Shopper Intelligence
November 2, 2020
Videos
Opening ESOMAR APAC 2020 Insights Festival
Opening speech to the ESOMAR APAC 2020 Insights Festival from Sandeep Arora, MRSI President, and ESOMAR Representative for India.
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sandeep Arora, Finn Raben, Joaquim Bretcha
November 2, 2020
Research papers
