In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept development and a more robust, yet efficient way to generate new ideas. The presentation is also co-hosted by Clodagh Forde of The Coca Cola Company.
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organisations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this eposide, Coca-Cola's K&I Director, Begonia Fafian, interviews Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle, as they discuss the headline topic: The Changing Role of the Insights Function and Job Description.
Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca Kola understood perfectly from its beginnings. The brand captured what fills the Peruvian with pride - from the choice of name inspired by the millenary culture that underlies Peruvians, to its flavour which is the perfect combination of native flavours from this prodigal land. The challenge for the brand is to reach the essence of the Peruvian on a daily basis, remain strong in a changing society and gain influence when the Peruvian struggles because of particular situations that put their values in check and make them question their legacy. Therefore, the brand needs to build a foundational, important and individual story that leverages the communal identity of the Peruvian, while at the same time endowing it with solid points of conviction that make it feel its own.
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Coca-Cola's K&I Director Begonia Fafian interviews Pastificio Rana's Global Consumer Insight Manager Luca Gentile, as they discuss the headline topic: Is food a trend, a culture or a need?
Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?
Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.
Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To kick us off, Begoña Fafian from Coca Cola will interview Estrella Lopez-Brea from General Mills Switzerland discussing the theme of Innovation or Reinvention.
Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving insight into what the community is thinking, where it is innovating and where it is failing and pushing forward. The pilot hosts Joaquim Bretcha Boix, ESOMAR President, and International Director at Netquest.
How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.
Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design, but a need we faced during the development of the project. We opened the âbehind the scenesâ of the âcontext methodologyâ we used in Coca-Cola South Latin America (Argentina, Bolivia, Chile, Paraguay, Peru? and Uruguay), the good moves and the setbacks in its implementation, to add to the debate the true meaning of operating in real time. We understand that this concern is not only part of our agenda, but of the agendas of many other companies as well.
Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design, but a need we faced during the development of the project. We opened the âbehind the scenesâ of the âcontext methodologyâ we used in Coca-Cola South Latin America (Argentina, Bolivia, Chile, Paraguay, Peru? and Uruguay), the good moves and the setbacks in its implementation, to add to the debate the true meaning of operating in real time. We understand that this concern is not only part of our agenda, but of the agendas of many other companies as well.