Company: The Coca-Cola Company

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Research papers

Coca-Cola Europe and the Philosopher's Stone

Catalogue: Congress 2010: The Changing Face Of Market Research
Companies: Infotools, Kantar, The Coca-Cola Company
Date: September 15, 2010
Authors: Patricio Pagani, Richard Raubik, James May

Research papers

Understanding business drivers at the point of sale

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Company: The Coca-Cola Company
Date: March 4, 2009
Author: Karsten Kamin

Research papers

If the consumer is not a moron, could the shopper be?

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Companies: Nielsen, The Coca-Cola Company
Date: March 4, 2009
Authors: Sum Yim Ling, Anand Singh, Pavi Gupta

Research papers

Let it flow!

Catalogue: Congress 2008: Frontiers
Companies: IPSOS, The Coca-Cola Company
Date: September 26, 2008
Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring

Research papers

Using multi media measurement

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: The Coca-Cola Company
Date: June 15, 2008
Author: Shubu Mitra

Research papers

From perception to experience

Catalogue: Latin America 2006
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
Date: October 8, 2006
Authors: Esteban Socorro, Fernando Moiguer

Research papers

Deep-dive research

Catalogue: Congress 2006: Foresight
Companies: BISAM Central Asia, The Coca-Cola Company
Date: September 17, 2006
Authors: Karlygash Rakhimova, Leonid Gurevich

Research papers

Latin American trends: Local societies, local consumption and global brands (Spanish)

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
Date: October 24, 2004
Authors: Esteban Socorro, Fernando Moiguer

Research papers

Latin American trends: Local societies, local consumption and global brands

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
Date: October 24, 2004
Authors: Esteban Socorro, Fernando Moiguer

Research papers

The shepherd and the cowboy

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Company: The Coca-Cola Company
Date: November 5, 2003
Authors: Othman Ouazzani, Nandini Roy

Research papers

How many countries are there in one country?

Catalogue: Latin America 2002
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
Date: May 12, 2002
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Santiago Bargagna, José L. Petris

Research papers

Strategic marketing information system

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: The Coca-Cola Company
Date: May 1, 1997
Authors: Ricardo Calva, Libier Gomez, Salvador Garza