Company: The Coca-Cola Company

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Research papers

Coca-Cola culture club

Catalogue: Latin America 2016: Research Renovation
Companies: Dichter & Neira , The Coca-Cola Company
Date: April 13, 2016
Authors: Alejandro Torres, Jorge Fonseca, Gabriel Neira

Research papers

Coca-Cola's agile research adventure

Catalogue: Asia Pacific 2015: Asia Means Business
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
Date: June 15, 2015
Authors: Ron Gailey, Stephen Phillips, Pete Cape

Videos

Coca-Cola's agile research adventure

Catalogue: Asia Pacific 2015: Asia Means Business
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
Date: June 15, 2015
Authors: Pete Cape, Ron Gailey, Stephen Phillips

Research papers

Coca Cola's real-time intelligence

Catalogue: Latin America 2015: Carnival of Insights
Companies: The Coca-Cola Company , BrainJuicer
Date: June 15, 2015
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo

Videos

Liquid and linked thinking

Catalogue: Congress 2013: Think Big
Company: The Coca-Cola Company
Date: June 15, 2013
Author: Galya Frayman Molinas

Research papers

The new dialogue in the new world

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Companies: The Coca-Cola Company , Kantar
Date: November 8, 2012
Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar

Research papers

Ode to the unsung hero - Navigating the turbulent waters of research

Catalogue: Congress 2012: Accelerating Excellence
Companies: Infotools, The Coca-Cola Company
Date: September 13, 2012
Authors: Javier Quiñones, Veronica Moreno, Patricio Pagani

Research papers

How to continue being a culturally relevant brand?

Catalogue: Latin America 2012: Uncovering Opportunities
Company: The Coca-Cola Company
Date: May 3, 2012
Author: Omar Fuentes

Research papers

From a snapshot to a movie

Catalogue: Congress 2011: Impact
Companies: The Coca-Cola Company , Infotools
Date: September 18, 2011
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy

Research papers

Coca-Cola project shopper 360°

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Companies: Face, The Coca-Cola Company
Date: March 1, 2011
Authors: Philip McNaughton, Beth Corte-Real

Research papers

The Coca-Cola ritual

Catalogue: Innovate 2010: Innovation Detonation
Company: The Coca-Cola Company
Date: November 16, 2010
Authors: Victor Huertas, Begonia Fafian

Research papers

Project hijack

Catalogue: Congress 2010: The Changing Face Of Market Research
Companies: Face, The Coca-Cola Company
Date: September 15, 2010
Authors: Philip McNaughton, Beth Corte-Real