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Research reports

Research into Complan TV advertisements

Complan is currently sold almost exclusively in chemists and tends to be bought for consumption by old people andinvalids. The primary objective of the present qualitativeresearch was to determine whether a new advertising approachrepresented by 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Research into Complan TV advertisements. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/research-into-complan-tv-advertisements


Research reports

Quantitative research on alternative names for BabyBoots

Boots have developed an enlarged range of baby goodsto cover the complete range of needs of the 0-5-year-oldchild. The objectives of this second stage in the research wereto undertake a further investigation of alternative names,concentrating on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Quantitative research on alternative names for BabyBoots. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/quantitative-research-on-alternative-names-for-babyboots


Research reports

Qualitative research into attitudes to cutlery

The aim of this research was to provide Primary ContactLtd., with information concerning attitudes held byconsumers to cutlery and, to a loser extent, relatedtableware, such as stainless steel/silver plate/silverdishes, candelabra, rose-bowls,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 15, 1974
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Citation

, C. (1974a, November 15). Qualitative research into attitudes to cutlery . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-cutlery-


Research reports

Qualitative research on access systems

Black end Decker Ltd., have been considering thedevelopment of 'access systems' i.e., extension-ladders,step-ladders, convertible-ladders, etc. Two systems ereunder consideration and this report is concerned withthat known as the Hughes System. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1974
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Citation

, C. (1974a, November 10). Qualitative research on access systems . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-access-systems-


Research reports

Checkwate label

In March 1974 consumer research was carried out to determinehow two new Chekwate labels design performed against thecurrent labels. While it was felt that one of those designsprojected a more desirable image than the existing label,it failed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Checkwate label. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/checkwate-label


Research reports

Qualitative research on Grillocin deodorant

The objectives of this research cover 3 broad areas:1. Examination of the basic concept ofthe G factor product; 2. Examination of the alternative consumerpropositions/executions amongst theappropriate target groups;3 . Examination of the actual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Qualitative research on Grillocin deodorant. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-grillocin-deodorant


Research reports

Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.

Previous research has indicated some weaknesses in theimagery of Birds Eye Garden Peas and highlighted a possiblegap in the market for larger, more substantial frozen peasto compete with distributors' own brands, processed peasand canned peas.Some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/research-report-on-i-q-f-marrowfat-peas-prepared-for-birds-eye-food-ltd-


Research reports

Report on qualitative research on disinfectant wipes

Preliminary qualitative research was conducted in order todetermine areas of interest in the product and its potentialuses. More specifically, the objectives of the researchreported here were:1. To examine attitudes to and usage of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1974
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Citation

, C. (1974a, November 01). Report on qualitative research on disinfectant wipes. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-disinfectant-wipes


Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974
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Citation

, C. (1974a, October 03). Door-step selling . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/door-step-selling-