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Research reports

Qualitative research on three commercials for Gold Blend

The research was required on three commercials forGold Blend: South America; Computer and DinnerParty. It is understood that previous researchhad been carried out on these commercials whichhad been instrumental in determining the orderin which they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 21, 1973
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Citation

, C. (1973a, May 21). Qualitative research on three commercials for Gold Blend. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend


Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel


Research reports

Qualitative research on Stregene new packing and advertising

This research was undertaken in order to examinereactions to new packaging and advertising forStergene, amongst a sample of users and non-users.The new packaging and advertising had been developedaround the already tested concept of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Qualitative research on Stregene new packing and advertising. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-stregene-new-packing-and-advertising


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation


Research reports

Judging a good wash

The general objectives of this research were to define thebroad parameters of two key aspects of the wash process: 1. Why and when an article is washed;2. How the standards achieved are judged.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1973
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Citation

, C. (1973a, May 13). Judging a good wash. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/judging-a-good-wash


Research reports

Qualitative research on hairspray

J. Walter Thompson has produced six concepts to aid thedevelopment of a new premium hairspray for Elida Gibbs.The objectives of the research reported here were toexamine responses to these concepts in order to determinethe most significant elements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 11, 1973
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Citation

, C. (1973a, May 11). Qualitative research on hairspray. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-hairspray


Research reports

Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.

J. Bibby & Sons intend to modernize the existingpackaging of Trex cooking fat. The intention is to makethe pack more attractive to none buyers without, however,damaging the existing loyalties of committed Trex buyers. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 9, 1973
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Citation

, C. (1973a, May 09). Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/pack-testing--trex-cooking-fat-on-behalf-of-j-bibby-sons-ltd-


Research reports

Yardley after-shave assessment of Mainstream and Special concepts

Yardley is considering to develop twoAfter Shave markets: a 'Mainstream' concept for regular, relativelylow-key and traditional use and a 'Special' concepts with an appeal for special occasions.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Yardley after-shave assessment of Mainstream and Special concepts. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/yardley-after-shave-assessment-of-mainstream-and-special-concepts


Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
×

Citation

, C. (1973a, May 08). Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/nappy-liners--product-placement-test-on-behalf-of-johnson-johnson-ltd-