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Research papers

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
July 15, 2012
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Citation

B.V., E. (2012a, July 15). ESOMAR practical guide on cookies . ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/esomar-practical-guide-on-cookies-


Research reports

Disciplinary procedures

Applying and interpreting the ICC/ESOMAR International Code on Market and Social Research is the primary responsibility of ESOMAR in cases involving an ESOMAR member. ESOMAR will notify the ICC of cases submitted to the ESOMAR Disciplinary Committee.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). Disciplinary procedures . ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/disciplinary-procedures-


Videos

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
June 15, 2012
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Citation

Simakova and Kavounis (2012a, June 15). Emerging middle class in Russia. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/emerging-middle-class-in-russia


Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2012
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Citation

B.V. and B.V. (2012a, June 15). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/icc-esomar-international-code-spanish--7833


Magazines

Research World (October 2012 )

In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.

Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). Research World (October 2012 ). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/research-world-october-2012-


Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research (Spanish). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-spanish-


Videos

What markets to enter when informing a global market strategy?

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jeffrey Hunter
June 15, 2012
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Citation

Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/what-markets-to-enter-when-informing-a-global-market-strategy-


Research reports

28 questions to help buyers of online samples (Spanish)

The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 28 questions to help buyers of online samples (Spanish). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/28-questions-to-help-buyers-of-online-samples-spanish-


Videos
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Citation

Hoffmann, Rzepka and Pinter (2012a, June 15). From the global stage to the CEE Reality. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/from-the-global-stage-to-the-cee-reality