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Research papers
Me-to-we research
Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...
Catalogue: Congress 2009: Leading The Way
Authors: Mark Earls, John Kearon
Company: BrainJuicer
September 22, 2009
Research papers
Protection or participation?
The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...
Catalogue: Congress 2009: Leading The Way
Author: Agnes Nairn
September 22, 2009
Research papers
Looking under the hood of CSR
Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...
Catalogue: Congress 2009: Leading The Way
Author: Martin Oxley
Companies: BuzzBack Market Research, Nestlé
September 22, 2009
Research papers
On the edge or over the edge?
This presentation addresses the somewhat conflicting developments in healthcare research over recent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in guidelines and legislation specific to this...
Catalogue: Congress 2009: Leading The Way
Authors: Heike Bäumlisberger, Rachel Medcalf
September 22, 2009
Research papers
The longest day
Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...
Catalogue: Congress 2009: Leading The Way
Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe
Company: InSites Consulting
September 22, 2009
Research papers
Integrating research in crisis management decision-making
Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that the most valuable crisis management and communications responses...
Catalogue: Congress 2009: Leading The Way
Authors: Terence Flynn, Christian Bourque
Company: Leger
September 22, 2009
Research papers
Sustainability, higher margin opportunities & economic crises
The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...
Catalogue: Congress 2009: Leading The Way
Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo
Company: Philips International
September 22, 2009
Research papers
