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Research papers

Online research... and all that Jazz!

It is difficult, if not impossible, to determine the representative qualities of online data. The probabilistic models that once underpinned our research are re-visited. This paper takes a hard look at the use of behavioral profiling of respondents...

Catalogue: Online Research 2010: E-Universe
Authors: Steven Gittelman, Elaine Trimarchi
Company: Dentsu Macromill Insight
October 19, 2010
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Citation

Gittelman and Trimarchi (2010a, October 19). Online research... and all that Jazz!. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/online-research-and-all-that-jazz-


Research papers

Designing relevance

The work carried out by Face and Nokia within the Relevance Programme is described in this paper. The authors show how a complex organization can respond to the challenges of rapid exponential change through open and agile approaches like...

Catalogue: Online Research 2010: E-Universe
Authors: Francesco D'Orazio, Esther Garland, Tom Crawford
Company: Face
October 19, 2010
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Citation

D'Orazio, Garland and Crawford (2010a, October 19). Designing relevance. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/designing-relevance


Magazines

Research World (October 2010)

In this issue we look at the how technology and innovation are shaping the research industry.

Catalogue: Research World 2010
Author: ESOMAR B.V.
October 15, 2010
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Citation

B.V., E. (2010a, October 15). Research World (October 2010). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/research-world-october-2010-


Magazines

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010
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Citation

, A. (2010a, October 01). Revue Française du Marketing (Octobre 2010). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2010-


Research papers

Digital characters

As part of the &'Me-to-We' research movement launched at Congress 2009, this paper will focus in on 'Mass Ethnography' or 'NetNography' and reveal how a revolutionary new approach can distil and bring to life the mass of readily available data on...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: John Kearon, Peter Harrison
Company: BrainJuicer
September 15, 2010
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Citation

Kearon and Harrison (2010a, September 15). Digital characters. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/digital-characters


Research papers

License to peek?

Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: George Pappachen, Richard Coombe
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Pappachen and Coombe (2010a, September 15). License to peek?. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/license-to-peek-


Research papers

The future of brand tracking must be leaner and more focused

This paper describes a radical new approach to tracking research. As an industry, we need a paradigm shift and a change in expectations of the client in particular. This approach entails: shorter, more focused questionnaires (part of a fully modular...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Patel, A. (2010a, September 15). The future of brand tracking must be leaner and more focused. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/the-future-of-brand-tracking-must-be-leaner-and-more-focused


Research papers

Riding the value shift in market research

What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David G. Bakken
September 15, 2010
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Citation

Bakken, D. G. (2010a, September 15). Riding the value shift in market research. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/riding-the-value-shift-in-market-research


Research papers

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York
Companies: Colmar Brunton, Nielsen, Research Now SSI
September 15, 2010
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Citation

Lorch et al. (2010a, September 15). From clipboards to online research communities. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/from-clipboards-to-online-research-communities