Abstract:
As part of the &'Me-to-We' research movement launched at Congress 2009, this paper will focus in on 'Mass Ethnography' or 'NetNography' and reveal how a revolutionary new approach can distil and bring to life the mass of readily available data on the internet. The author will share a highly innovative technique that uses synthetic and robotic researchers called 'DigiViduals' to generate insights into target audiences, brand persona's or any profile a brand cares to explore, from internet posts and Tweets.
Research Papers
Semiotics of behaviour change
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Amrita Sood, Simon Pulman-Jones
Company: GfK
September 15, 2010
Research Papers
Looking for the fire not the smoke
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David Penn
Company: Conquest
September 15, 2010
Research Papers
3 screen measurement: Soccer World Cup 2010
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Sean Conry, Karen Benezra, Samantha Singh
Companies: Nielsen, Forsta
September 15, 2010
