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Case studies

The case for continuous monitoring of travel markets

This paper will make the case that the regular monitoring of tourism is the most relevant way of assessing changes in travel patterns. The paper will look in detail at two regular surveys, the British Travel Survey Monthly which is designed to...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Charles Ilsley
May 4, 1988
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Citation

Ilsley, C. (1988a, May 04). The case for continuous monitoring of travel markets . ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-case-for-continuous-monitoring-of-travel-markets-


Research papers

Decisive factors for the choice of holiday destination

Within the framework of this multi-phase research project, 900 interviews were conducted in the main investigation, half with Germany vacationers and half with foreign-country vacationers, mine the reasons for selecting a holiday destination, the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Rainer Wohlmann
Company: M&E PRETESTING GmbH
May 4, 1988
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Citation

Wohlmann, R. (1988a, May 04). Decisive factors for the choice of holiday destination . ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/decisive-factors-for-the-choice-of-holiday-destination-


Research papers

Segmenting the U.S. market for pleasure travel to Europe

American travel to Europe, having hovered around the four million mark for half a dozen years, took off in 1984 and appears to be reaching for a new plateau at around the six million level. Thus, on sheer size alone, this market deserves to be...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Edward Berrol
Company: Ogilvy
May 4, 1988
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Citation

Berrol, E. (1988a, May 04). Segmenting the U.S. market for pleasure travel to Europe. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/segmenting-the-u-s-market-for-pleasure-travel-to-europe


Research papers

Using multi-source low cost research to devise a marketing and communications strategy for a low visibility tourist region

This paper tells the story of how, using a number of already available surveys, a marketing and communications strategy was devised for an area that was historically better known as a coal and iron and steel industrial complex than as a touristic...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Mike E.C. Larbalestier
May 4, 1988
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Citation

Larbalestier, M. E. (1988a, May 04). Using multi-source low cost research to devise a marketing and communications strategy for a low visibility tourist region. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/using-multi-source-low-cost-research-to-devise-a-marketing-and-communications-strategy-for-a-low-visibility-tourist-region


Research papers

The future development of the Balearic isalnds

The market research conducted to provide a comprehensive assessment of the future needs of the holiday industry, with particular reference to the development of the Balearic Islands, took the form of a five stage study. In summary it involved a...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Malcom R. Mather
May 4, 1988
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Citation

Mather , M. R. (1988a, May 04). The future development of the Balearic isalnds. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-future-development-of-the-balearic-isalnds


Research papers

Market research for resort/recreation planning in Saudi Arabia

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Nicos Rossides, Christos Eliades
Company: MEMRB
May 4, 1988
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Citation

Rossides and Eliades (1988a, May 04). Market research for resort/recreation planning in Saudi Arabia. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/market-research-for-resort-recreation-planning-in-saudi-arabia


Research papers

Spain: Everything under the sun

This paper explains the information system used in devising the marketing plan for Spanish tourism and adjusting the global marketing strategy to meet future needs. Because the objectives of the marketing plan for Spanish tourism were to: design a...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Josep Chias, Eulogio Bordas
May 4, 1988
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Citation

Chias and Bordas (1988a, May 04). Spain: Everything under the sun. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/spain-everything-under-the-sun


Research papers

Italy there's more to it

In the spring of 1986 tourism to Europe suffered a severe setback, political events and dramatic incidents concerning the Mediterranean area led to a seasonal drop of up to 50% from the North American market and substantial cancellations from other...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Alberto Denzler von Botha
May 4, 1988
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Citation

Denzler von Botha, A. (1988a, May 04). Italy there's more to it. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/italy-there-s-more-to-it


Research papers

Rebuilding the shattered image of a tourist destination through effective market research and public relations

The research proved that a proportion of tourists, mainly in the German market who had never been to Cyprus, considered the island unsafe mainly because of its proximity to the Middle East and the existing situation with the Turkish army on the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: A. Andronicou
May 4, 1988
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Citation

Andronicou, A. (1988a, May 04). Rebuilding the shattered image of a tourist destination through effective market research and public relations. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/rebuilding-the-shattered-image-of-a-tourist-destination-through-effective-market-research-and-public-relations