Italy there's more to it
Abstract:
In the spring of 1986 tourism to Europe suffered a severe setback, political events and dramatic incidents concerning the Mediterranean area led to a seasonal drop of up to 50% from the North American market and substantial cancellations from other countries. Italy, due to its vicinity to the endemic areas, resulted in being one of the worst hit. Alitalia, the Airline of Italy, Enit, the Government Tourist Authority and Fiat, the Italian Hotel pooling their a joint programme of "global the Association, reacted immediately and, resources, they embarked on communications".
This could also be of interest:
Research Papers
More, more, more
Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
Research Papers
Problems of joint sponsored readership surveys: Italy
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
Webinars
Best of ESOMAR Italy: Understanding consumers in the current technoculture
Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021
